Search Menu

Brand New Trends: Online Audio Usage Data 2020 for Germany is public

In Germany, federal states broadcasters and commercial media associations reveal some startling data about the increase in online audio listening. The most recent data, released on 2 September 2020, includes usage data on podcasts, streaming audio and internet radio (linear radio).  Delving deeper into the data reveals the following key messages.

Key Figures: 

– Overall, 50 million users listen online (an increase of 6 Million compared to last year).

– Over 70% of the population today use online audio. As online audio previously was considered a niche, it’s now used by the majority of the population.

– Listening increased across all ages and listener categories.  
The biggest areas of growth are seen within the over 50 age group – an overall increase of 36%.
The ‘all women’ listener base is up 19% to 67.5%.  
Listener category covering those without a higher level of education increased by 40%.

– IP radio (linear web radio) on its own has a reach of 51% of the population, an increase of 23% year to year.

– Podcasts and on demand radio listening grew by 45% to 24.4%.

– Audio on demand (music streaming) use increased by 21% to 39.1%.

– Looking at devices used for listening, the biggest growth is with IP Radio devices with 56%. Main device used for online audio remains the smartphone with a usage increase of 3%.

The data was gathered between 29 April and 18 June 2020. Changes in usage patterns due to the Covid 19 pandemic will have an impact.

The Online-Audio-Monitor 2020 (OAM) is initiated by :  
Bayerische Landeszentrale für neue Medien (BLM), die Medienanstalt Berlin-Brandenburg (mabb),  Landesanstalt für Kommunikation Baden-Württemberg (LFK),  Landesanstalt für Medien Nordrhein-Westfalen, Bundesverband Digitale Wirtschaft (BVDW) and VAUNET – Verband Privater Medien.


See further details here:

Online Audio Monitor

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. Further information and our legal terms please see here.