Search Menu

The Pulse of Napster Usage – “Der Napster Herzschlag”

Napster researched the usage habits of it’s clients and came up with a result which might surprise:

1) Morning Time & Early Birds

Napster is not mainly used in the evening hours, but as well during morning time. This usually is considered the strongest ‘radio time’ of the day. People get ready in the morning, commute to work and get entertained and informed by their favorite radio station.
This might not be exclusive ‘radio time’ anymore. Especially when considering, that subscribers of other music subscription services are likely to behave similar.

2) Evening Second Peak

Usage of Napster (and likely other services as well) has a second peak in the afternoon. Usage numbers are higher than during morning time.

3) TGIF – Friday Peak

Who wonders: Highest usage peak is Friday afternoon.

This raises the question, how much of a competition are – or will be – music services against classic radio programs.

Napster Herzschlag

Search Napster News by @Napster_DE or google the original press release by “Der Napster Herzschlag”

There is a further research of Bitkom here: Link

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. Further information and our legal terms please see here.